Technological Convergence: It is when an existing technology emerges into a new form e.g. a mobile phone now can be used for internet, calendar, alarms, clock, calculator, download apps and social networks.

Essay question

How has access to digital media technology changed the way in which the audience consumes media?

Access media refers to how audio visual media content can be used, read or viewed by audience. Throughout the years, technology has expanded to this point where audiences no longer use technology in the same way as in the early days.

Digital media has much changed the way that we consume the online news and TV broadcasting. E.g. online news (such as E-book, daily mail, the guardian) is when the audience reads the newsletter online whenever and wherever they want. Not only that it is convenient for audiences to choose whenever and where ever to used it, it is also convenient because it is free. Audiences are able to read the news on their devices which means that they can carry it around everywhere even aboard as long as there have internet they can read the news online.  Free online news takes all the audiences from the producers of newspaper, so now they try to gain their audience back which becomes a competition between them two publisher.

However TV broadcasting has also been affected by access to digital media. New technology, such as 3D TV and HD TV, has made TV viewing a more cinematic experience for audiences as the content is now of a higher and better quality them others. With TV broadcasting now you can catch up on series, films or TV shows that u missed. You can catch up on them by using catch-up services such a BBC iPlayer, ITV player, demand 5 and many others. It allows the audiences to watch TV in their own time.  Also the platform Sky+ allows the audience to record TV.

On the other hand it has changed the way in which audience consume media because now days you can used technology for many things such as clock, calendar, calculator etc. so now you wouldn’t need any of these technological convergence in three-dimensions as in real because you will have it all on your devices.

Overall access to digital media technology changed the way in which the audience consumes media in both ways news and TV broadcasting. Those two industry are now more used by the audience has they can choose when, where and how to consume them anytime.  Producers of the news are also a disadvantage as free news means that the audiences are less likely to buy as much for newspapers. This also leads to the fact that journalists have less of a job because they won’t right much newspaper anymore as it is all done online.   

What I learned so far in media

In media so far I learned the actual meaning of words like divides, products and platforms.and how they are used in media.

PCs

Functions

PCs has many many functions such as search internet, type words documents,  study, watch video, play games online and social media.

Media sector it relates to

Film
Music
Gaming
Advertising

How you use the device
Personalty I use this devices for school works and to watch movies.

Advantage/disadvantage
I will one of the advantage of pc is that it is big/large so you can see things easily and properly.
For the disadvantage I would say the fact that it has to be on charge every time your using it.

How can it be used to access different platforms+products?
It can be used to access platforms by going online for them or download them. It can also be used to access different products by going online.

My name is Nancy Brou. I am 16 year old and was born the 12th of May 1999. Originally i am from Ivory Coast  and I speak and write fluent french.

I have done NCS The Challenge this summer and did media in it and getting graduate on the 11th October. I have studies GCSE sport. hospitality and catering, french and ICT in high school.

I played netball for two years and had tournaments with other schools around the borrow. And we went away for s week end to play against 15 other teams around london. I would also like to play badminton, netball and archery in this school.

My hobbies are to go shopping, park, party and be with people that i love.

In the future i would like to be a cabin crew because i love travelling around in different  countries and getting to know more about their cultures and foods and new people. I want to visit most countries in the USA and others. Or i would like to b a chef and maybe have a restaurants and cook different foods from different countries.