Glossary
Digital Media: refers to audio, video and photo content that has been encode.
Audience:
people watching films, viewers, playing games, people who watch the show,
series.
Technological
convergence: it is where existing technologic emerge into new forms. E.g. Xbox is a
game console and a DVD player.
Individual consumption: Media platforms and devices that can be enjoyed by one person who engage with them alone e.g. smartphone, PC, laptop, Tablets etc.
Group consumption: Media platforms and devices that can be enjoyed by a group of people at the same time and engage with others e.g. PC, radio, MP4, TV broadcast etc.
Primary audience: it is also known, as the audience who the company is aiming for e.g. primary audience for SpongeBob will be kids.
Secondary audience: it is the viewers who are consider to be outside the primary target and the viewers that can affect conception statistics if not a counted for e.g. if an adult is watching SpongeBob and that will be a secondary audience.
Active
media: requires audience interaction and engagement in order to acquire full
meaning or message embedded with in the product e.g. games, adverbs, TV
programmes, red button (Sky) and series.
Passive
media: requires observation rather than an active response and the questioning
of media texts e.g. media, music, series, DVD, films, Radio broadcast, adverts,
TV shows and books.
USES/
gratification model: The theory that audiences use media texts in order to
fulfil pleasure and basic needs such as; Escapism, surveillance, personal
identification, and personal relationship.
Hypodermic
needle model: The theory that purpose that media message can be “injected” into
the audience can be influence people to act in a particular way.
Audience
statistics: collecting data internes of rating sales. The collection of
numerical data in terms of circulations, hits, box office figures, ratings and
sales that can be used to analyse the audience.
Quantitative
research: describe research based on facts and figures that can be used to form
numerical and statistics data.
Qualitative
research: Describes research based on attitudes, thoughts and opinions rather
than facts and figures.
Primary
research: Methods such as questionnaires, surveys, interviews (face to face,
telephone or internet), focus groups, vox pops and product analysis.
Secondary
research: research that has already been conducted by someone else and can be
found in books, journals and internet research, for example.
Preferred reading: the intentional of a media text created by a media producer
Negotiated reading: similar opinion but also adding another opinion other than theirs into the situation
oppositional reading: you understand the meaning of what it being said however you believe the complete opposite
aberrant: understands the message but in a completely different way
connotation: what a phrase or word suggest or implies
denotation: literal meaning of a word or phrase
ideology: beliefs, ideas and values that are common to a specific group of people
