Monday, 18 January 2016


Digitally Published Products

 

Carry out an investigation into digital publishing products exploring them in relation to purpose, platforms and the audiences they are aimed at.  You should look at a range of digital publishing products.  Use the links on the blog as a starting point.

 

·         Content: Describe the content of the publishing product.  What visuals/verbal information has been used? E.g. graphs, illustrations, headlines, Captions etc.

·         Purpose: How might the publishing product be used?  To inform, educate, entertain, market/promote, advise/support.

·         Platform: Where has the publishing products been published? Online, printed, electronically, smart device

·         Audience: Who is the publishing product aimed at? Consider age, gender, interests, and location

 


Title and Type of Product
 
Content
Purpose
 
Platform
 
Audience
 
 
Star Wars: The Force Awakens
The title of the film is in bold in the middle with black writing and yellow
Outlines. This colour might attract the audience’s attention.
The purpose of this film is to entertain people also to let people know what happened after the last star wars film.
This film has been released in the cinema and DVD. It also have been also as a video game on PS4.
The audience for Star Wars is teenagers and young adults from 12 up to 22 as they are the one who mostly went to see this film in the cinema when it came out.


 

Title and Type of Product
 
Content
 
Purpose
 
Platform
 
Audience
 
 
The guardian
On the website of this newspaper there are different types of writing with different colour and a range of different layouts everywhere with pictures, adverts and videos.
The purpose of this new-papers website is to inform and educate people on what’s happening around us and in the world.
This news is being published online on http://www.theguardian.com/uk also on papers in shops.
The audience for this new-paper is everyone above 16 as they will be able to understand what they are talking about.
Croydon College

The website content of the writing in white, black and yellow. l so of the writing are bold, some are big in another hand some are pretty small.
The purpose of this website is to give information about the college about what their offer and how to contact them any other information that a someone applying there need to know.
The platform of this in on this website http://www.croydon.ac.uk/contact-us/request-a-prospectus also on leaflets.
The audience for this prospectus is for young people age 16-19.

Monday, 11 January 2016


Teen Vogue
This magazine is for teenage girls, this website provides information about how you can/should dress for valentine. It also shows a new hair colour that is being set out in shops. It also shows different way to dress for spring.

The main heading on this magazine is in bold in the colour purple and pink which are the that colours that attract teenagers girls attention. The texts under the headline are in small size compare to the headline.However in the middle of the magazine it is written " fresh spring style" this writing is put as big as the headline is and it is in a white colour which will get the readers attention.

Here the layout of the writing are in different places, sizes, colours and fonts.
the magazine has the face of a popular teenage girl who is an actor and a singer. Having a celebrity face on the magazine guide teenage girls in wanting to ready this magazine.

I think the target audience for this magazine is teenage girls as they are most likely to be the ones buying his magazine to read.

One of the platforms of teen Vogue is reading it online on teenvogue.com. Another platform is being bout to get the magazine in shops.

Sunday, 6 December 2015

Hotline bling by Drake
Miss en-scene

Costumes
The girls in that music video are wearing pink tops with blue jeans.
Drake is wearing a red also a black coats, blue and black jean,white top, with red shoes and timberland.


Hair
At the beginning of the video there are girls with different hair style, some with straight hair and other with curly hair or put up in a bonds.

Make up
In the video it's obvious that the girls are wearing make up.

Props
The video provides props here like chairs, tables, computers, and headphones.

Body language
The body language here is that the girls at the start are sitting calmy  on the chairs and in the phones.

Sunday, 29 November 2015

Stylistic Code as Signs: Part II

Mise-en-scene

Costumes
Hair
Make up
Setting (field, buildings)
Body language
Face excretion

Lighting 

Functional lighting
Shadows lighting
Side lighting

Sounds   

Bridge

Dialogue
Respective


Editing 

Pace

Continuity
Cups
Transition






Wednesday, 4 November 2015

Glossary 


Digital Media: refers to audio, video and photo content that has been encode.

Audience: people watching films, viewers, playing games, people who watch the show, series.

Technological convergence: it is where existing technologic emerge into new forms. E.g. Xbox is a game console and a DVD player. 

Individual consumption: Media platforms and devices that can be enjoyed by one person who engage with them alone e.g. smartphone, PC, laptop, Tablets etc.

Group consumption: Media platforms and devices that can be enjoyed by a group of people at the same time and engage with others e.g. PC, radio, MP4, TV broadcast etc.

Primary audience: it is also known, as the audience who the company is aiming for e.g. primary audience for SpongeBob will be kids.

Secondary audience: it is the viewers who are consider to be outside the primary target and the viewers that can affect conception statistics if not a counted for e.g. if an adult is watching SpongeBob and that will be a secondary audience. 

Active media: requires audience interaction and engagement in order to acquire full meaning or message embedded with in the product e.g. games, adverbs, TV programmes, red button (Sky) and series.

Passive media: requires observation rather than an active response and the questioning of media texts e.g. media, music, series, DVD, films, Radio broadcast, adverts, TV shows and books.

USES/ gratification model: The theory that audiences use media texts in order to fulfil pleasure and basic needs such as; Escapism, surveillance, personal identification, and personal relationship.

Hypodermic needle model: The theory that purpose that media message can be “injected” into the audience can be influence people to act in a particular way.

Audience statistics: collecting data internes of rating sales. The collection of numerical data in terms of circulations, hits, box office figures, ratings and sales that can be used to analyse the audience.

Quantitative research: describe research based on facts and figures that can be used to form numerical and statistics data.

Qualitative research: Describes research based on attitudes, thoughts and opinions rather than facts and figures.

Primary research: Methods such as questionnaires, surveys, interviews (face to face, telephone or internet), focus groups, vox pops and product analysis. 

Secondary research: research that has already been conducted by someone else and can be found in books, journals and internet research, for example.

Preferred reading: the intentional of a media text created by a media producer

Negotiated reading: similar opinion but also adding another opinion other than theirs into the situation

oppositional reading: you understand the meaning of what it being said however you believe the complete opposite

aberrant: understands the message but in a completely different way

connotation: what a phrase or word suggest or implies

denotation: literal meaning of a word or phrase

ideology: beliefs, ideas and values that are common to a specific group of people