Level 2 Media
Monday, 23 May 2016
Wednesday, 27 April 2016
Monday, 18 January 2016
Digitally Published Products
Carry out an investigation into digital
publishing products exploring them in relation to purpose, platforms and the
audiences they are aimed at. You should
look at a range of digital publishing products.
Use the links on the blog as a starting point.
·
Content: Describe the content of the publishing
product. What visuals/verbal information
has been used? E.g. graphs, illustrations, headlines, Captions etc.
·
Purpose: How might the publishing product be used? To inform, educate, entertain,
market/promote, advise/support.
·
Platform: Where has the publishing products been
published? Online, printed, electronically, smart device
·
Audience: Who is the publishing
product aimed at? Consider age, gender, interests, and location
Title
and Type of Product
|
Content
|
Purpose
|
Platform
|
Audience
|
|
Star Wars: The Force Awakens
|
The title of the film is in bold in the
middle with black writing and yellow
Outlines. This colour might attract the
audience’s attention.
|
The purpose of this film is to entertain
people also to let people know what happened after the last star wars film.
|
This film has been released in the cinema
and DVD. It also have been also as a video game on PS4.
|
The audience for Star Wars is teenagers
and young adults from 12 up to 22 as they are the one who mostly went to see
this film in the cinema when it came out.
|
Title
and Type of Product
|
Content
|
Purpose
|
Platform
|
Audience
|
On the website of this newspaper there
are different types of writing with different colour and a range of different
layouts everywhere with pictures, adverts and videos.
|
The purpose of this new-papers website is
to inform and educate people on what’s happening around us and in the world.
|
This news is being published online on http://www.theguardian.com/uk also
on papers in shops.
|
The audience for this new-paper is
everyone above 16 as they will be able to understand what they are talking
about.
|
|
The website content of the writing in
white, black and yellow. l so of the writing are bold, some are big in
another hand some are pretty small.
|
The purpose of this website is to give
information about the college about what their offer and how to contact them
any other information that a someone applying there need to know.
|
The platform of this in on this website http://www.croydon.ac.uk/contact-us/request-a-prospectus
also on leaflets.
|
The audience for this prospectus is for
young people age 16-19.
|
Monday, 11 January 2016
Teen Vogue
This magazine is for teenage girls, this website provides information about how you can/should dress for valentine. It also shows a new hair colour that is being set out in shops. It also shows different way to dress for spring.The main heading on this magazine is in bold in the colour purple and pink which are the that colours that attract teenagers girls attention. The texts under the headline are in small size compare to the headline.However in the middle of the magazine it is written " fresh spring style" this writing is put as big as the headline is and it is in a white colour which will get the readers attention.
Here the layout of the writing are in different places, sizes, colours and fonts.
the magazine has the face of a popular teenage girl who is an actor and a singer. Having a celebrity face on the magazine guide teenage girls in wanting to ready this magazine.
I think the target audience for this magazine is teenage girls as they are most likely to be the ones buying his magazine to read.
One of the platforms of teen Vogue is reading it online on teenvogue.com. Another platform is being bout to get the magazine in shops.
Sunday, 6 December 2015
Hotline bling by Drake
Miss en-scene
Costumes
The girls in that music video are wearing pink tops with blue jeans.
Drake is wearing a red also a black coats, blue and black jean,white top, with red shoes and timberland.
Hair
At the beginning of the video there are girls with different hair style, some with straight hair and other with curly hair or put up in a bonds.
Make up
In the video it's obvious that the girls are wearing make up.
Props
The video provides props here like chairs, tables, computers, and headphones.
Body language
The body language here is that the girls at the start are sitting calmy on the chairs and in the phones.
Miss en-scene
Costumes
The girls in that music video are wearing pink tops with blue jeans.
Drake is wearing a red also a black coats, blue and black jean,white top, with red shoes and timberland.
Hair
At the beginning of the video there are girls with different hair style, some with straight hair and other with curly hair or put up in a bonds.
Make up
In the video it's obvious that the girls are wearing make up.
Props
The video provides props here like chairs, tables, computers, and headphones.
Body language
The body language here is that the girls at the start are sitting calmy on the chairs and in the phones.
Sunday, 29 November 2015
Wednesday, 4 November 2015
Glossary
Digital Media: refers to audio, video and photo content that has been encode.
Audience: people watching films, viewers, playing games, people who watch the show, series.
Audience: people watching films, viewers, playing games, people who watch the show, series.
Technological
convergence: it is where existing technologic emerge into new forms. E.g. Xbox is a
game console and a DVD player.
Individual consumption: Media platforms and devices that can be enjoyed by one person who engage with them alone e.g. smartphone, PC, laptop, Tablets etc.
Group consumption: Media platforms and devices that can be enjoyed by a group of people at the same time and engage with others e.g. PC, radio, MP4, TV broadcast etc.
Primary audience: it is also known, as the audience who the company is aiming for e.g. primary audience for SpongeBob will be kids.
Secondary audience: it is the viewers who are consider to be outside the primary target and the viewers that can affect conception statistics if not a counted for e.g. if an adult is watching SpongeBob and that will be a secondary audience.
Active
media: requires audience interaction and engagement in order to acquire full
meaning or message embedded with in the product e.g. games, adverbs, TV
programmes, red button (Sky) and series.
Passive
media: requires observation rather than an active response and the questioning
of media texts e.g. media, music, series, DVD, films, Radio broadcast, adverts,
TV shows and books.
USES/
gratification model: The theory that audiences use media texts in order to
fulfil pleasure and basic needs such as; Escapism, surveillance, personal
identification, and personal relationship.
Hypodermic
needle model: The theory that purpose that media message can be “injected” into
the audience can be influence people to act in a particular way.
Audience
statistics: collecting data internes of rating sales. The collection of
numerical data in terms of circulations, hits, box office figures, ratings and
sales that can be used to analyse the audience.
Quantitative
research: describe research based on facts and figures that can be used to form
numerical and statistics data.
Qualitative
research: Describes research based on attitudes, thoughts and opinions rather
than facts and figures.
Primary
research: Methods such as questionnaires, surveys, interviews (face to face,
telephone or internet), focus groups, vox pops and product analysis.
Secondary
research: research that has already been conducted by someone else and can be
found in books, journals and internet research, for example.
Preferred reading: the intentional of a media text created by a media producer
Negotiated reading: similar opinion but also adding another opinion other than theirs into the situation
oppositional reading: you understand the meaning of what it being said however you believe the complete opposite
aberrant: understands the message but in a completely different way
connotation: what a phrase or word suggest or implies
denotation: literal meaning of a word or phrase
ideology: beliefs, ideas and values that are common to a specific group of people
Preferred reading: the intentional of a media text created by a media producer
Negotiated reading: similar opinion but also adding another opinion other than theirs into the situation
oppositional reading: you understand the meaning of what it being said however you believe the complete opposite
aberrant: understands the message but in a completely different way
connotation: what a phrase or word suggest or implies
denotation: literal meaning of a word or phrase
ideology: beliefs, ideas and values that are common to a specific group of people
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