Media Platform: It is a software that can be used on a computer or from any network.

Media Device: Media device are devices like mobile phone, tablets, PCs or computer.

Media sector: It is different part of the creative media industry like include film, TV, audio, publishing, games, website, gaming.

Media Product: Products that the industry produce e.g. TV shows, websites, advertising.

Analogue: Devices which records data linearly from one point to another. 

Digital: Devices which performs all calculations using ones to zeros. It is normally referred to thing that have digits. it is related to technology,internet and computing.

Cross Media Synergy: It is when different industry work together to make to achieve an objective that couldn't of been done independently. 

Individual Consumption: It is media platforms that can be enjoyed by only one person.

Group Consumption: It is media platforms that can be enjoyed by more then one person at the same time which can engage with other.

Technological Convergence: It is where an existing technology emerge into a new form.